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Shooting Product Photography With A/B Testing in Mind = Better Marketing Results

  • Writer: Jack Pickerill
    Jack Pickerill
  • Sep 30
  • 2 min read

I want to share how we’re shifting our photography approach to prioritise strategy and performance, especially when it comes to Meta Ads.


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Two Looks, One Setup

In a recent shoot, we used:

  • The same product

  • The same backdrop and setup

  • Two different lighting styles

  • Two different hand positions


Those small tweaks might seem subtle — but when you run A/B tests in Meta Ads Manager, they make a measurable difference in performance.


Why Visual Variation Matters for Ads

Meta’s algorithm rewards creative testing. When you supply multiple visual versions, it can optimise toward the ones your audience engages with most.

Simple adjustments — like repositioning hands, changing crop, or switching lighting direction — can help you:


  • Increase CTR (click-through rate)

  • Lower CPC (cost per click)

  • Improve ROAS (return on ad spend)


We Plan for Variation On Set — With You

We don’t leave variation as an afterthought. During the shoot itself, we consult with you to capture multiple looks within a single setup, so you walk away with a versatile visual toolkit. This means you get content ready for:


  • Meta / Facebook / Instagram Ads

  • Organic social

  • Website banners

  • Email campaigns

  • Print or promotional materials



No extra setup. No wasted budget. Just smart planning.

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October Motion Promo

To expand our motion portfolio, we’re offering significant discounts on video / motion packages throughout October. If you’d like reels, product motion, or short-form content — now’s a great time.



Let’s Collaborate on Your Next Shoot

We’re accepting bookings for October now. If you’re after visuals that perform — not just look good — let’s plan something together.


📞 07384 373089

 
 
 

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